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Mount - Mat - Frame - SELL: Prepare And Market Your Photography For Exhibition And Sale, by Eric Zachary Ryder
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Do you want to exhibit or sell your photography in galleries and gift shops, but don't know where to start...?
Present your photos in a way that is appealing to the buyer, yet cost effective for you.
This book is a practical guide for the advanced-amateur photographer seeking to professionally present themselves and their work, whether it be for exhibition in an art gallery, setting up an online photography gallery, or simply for the living room wall.
You will learn the best materials to buy and where to get them; a step-by-step pictorial on how to mount and frame a print like a professional; how to "set up shop" with an online portfolio, business card design, and other marketing material; how to approach a gallery or other venue with your work; and much more!
You've built up a nice little portfolio - what's next?
This guide will answer these questions on how to exhibit art:
* How do you mount, mat, and frame your work for sale and/or exhibition?
* What kind of documentation do you need when selling fine art?
* Where can you realistically sell your work?
* What sizes should you start with?
* What can you do yourself and what should you pay someone else to do?
* How can you save money on materials?
* How do you market your work?
And much more...
Editorial Reviews
"... few guides have been published about how to mat, mount, and frame inkjet prints for display in an exhibition or gallery. Many of the mounting, framing, and marketing tips featured in the book will be well-known to photography pros who have been selling their work for a long time.
~ Eileen Fritsch, LexJet.com
… I found this book to be no-nonsense and easy to understand. There's a ton of information packed in here. Things I would have never considered when trying to get into the "business" of selling my photography...
~ Great OutPut (blog): News, ideas, and resources for photographers
Get Started!
The author spent thousands of dollars getting started selling his work in a few venues. Unfortunately, most of that amount was wasted because at the time he didn't understand the business. He invested in the wrong frames, mats, glass, etc. Like Murphy's Law, everything that could go wrong, did - in spite of his research. To his frustration, he was unable to find the answers to some fairly basic questions, and made rookie mistakes: buying poor quality materials, and paying someone to do the work he could have done himself, (if he'd only known how). He wrote this book to chronicle his experience for others who'd like to get their images out into the marketplace, generating income. It will quickly and easily pay for itself - and if, for any reason, you are not satisfied, he'll refund your money, no questions asked.
About the Author
A photographer and consultant by trade, Eric has been in many well-regarded galleries in Northern California. He's been down this road before, and shares his knowledge of what it takes to sell your favorite images. The best online options, to the most effective business cards, to examples of a Press Release and other important documentation. The information is presented in a direct, easy to read manner, making this book a standout for books of this type.
Scroll up, click the Buy button & start making it happen today!
- Sales Rank: #631676 in eBooks
- Published on: 2013-02-26
- Released on: 2013-02-26
- Format: Kindle eBook
About the Author
"... few guides have been published about how to mat, mount, and frame inkjet prints for display in an exhibition or gallery. Many of the mounting, framing, and marketing tips featured in the book will be well-known to photography pros who have been selling their work for a long time."
~ Eileen Fritsch, LexJet.com
"…I found this book to be no-nonsense and easy to understand. There's a ton of information packed in here. Things I would have never considered when trying to get into the "business" of selling my photography..."
~ Great OutPut (blog): News, ideas, and resources for photographers
A photographer and consultant by trade, Eric has been in many well-regarded galleries in Northern California. He's been down this road before, and shares his knowledge of what it takes to sell your favorite images. The best online options, to the most effective business cards, to examples of a Press Release and other important documentation. The information is presented in a direct, easy to read manner, making this book a standout for books of this type.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Excellent advice and tips!!
By Karen Roberts
Thank you for this book! I bought this in hard-copy last year and just came across it here on Amazon. I thought I'd write my thanks. I am an amateur photographer who has been shooting for a few years. I have come to simply love photography and about two years ago I started donating framed photographs to nonprofits for their silent auctions. They always sold well and I received great feedback, which inspired me to do more donations because it was so fun to see someone, or several "someones", bid on the art. So, recently I had a conversation with a friend who owns a very busy community coffee house. He invited me to show my photographs- a real exhibit! I was so excited, and a nervous wreck all at once. I talked to a portrait photographer colleague about the best ways to frame, etc. He sent me to a framer in town who he thought would be helpful. Long story short - I hated what the framer was trying to convince me to do. Just did not feel right, and it was really expensive. So, I sat down at my computer and Googled "how to frame photographs for exhibit" and your book came up. I immediately downloaded it and I must say it was the best $17.95 I have ever spent! Thank you for all the practical advice and links to resources. I had 16 photos to mat and frame, and your advice saved me lots of money and frustration. Thank you so much for sharing your expertise!
My show was up for three months, and I sold 5 pieces. I had made arrangements to donate half of the net proceeds to a local charity, and so the coffee house waived their fees. They got nice publicity, the charity gets a little money, and I had the most wonderful experience of having my first photography show.
Thank you so very much ~
2 of 2 people found the following review helpful.
good info
By JP
Quick, no nonsense info regarding the confusing business of making and selling art prints. Playing the guessing game of what works and what doesn't is no fun and costs lots of time and money.
1 of 1 people found the following review helpful.
Excellent Book
By Carlos Alberto Mora Castro
This book goes straight to the point, read it before my last exhibition and it truly made my process better. I gave it 4 stars only because I think it should get deeper in the framing/mating section.
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